Independent industrial automation engineering, migration and sourcing support.
We help OEMs, system integrators, MRO teams, procurement teams and distributors review legacy automation BOMs, identify candidate cross-brand replacements, assess lifecycle risk and source automation components with engineering support.
Industrial automation buyers are under three real pressures.
We started Automation Liberty because the buyers who keep factories running rarely have time for catalogs, but always need answers. Three pressures keep showing up across every region.
01
Legacy equipment is reaching end-of-life faster than capex budgets can respond.
EOL announcements arrive every quarter. Each one triggers a new replacement project, BOM rewrite and PLC code migration — yet engineering headcount and capex budgets stayed flat.
02
Single-vendor relationships leave little room to negotiate price, lead time or substitution.
Incumbent OEMs and their authorized distributors have visibility into your installed base. That asymmetry shows up in quoted prices, lead-time slippage and limited willingness to discuss alternatives.
03
Most automation distributors sell catalogs; few sell engineering judgment.
What buyers need is not another parts list. It is an engineer reading the BOM, flagging the EOL risk, proposing candidate replacements and explaining what would need bench validation before commitment.
02 / What we do
Four services, one engineering team.
We do not sell every category of automation product. We focus on the workflows where independent engineering judgment, multi-brand sourcing access and migration support add measurable value.
Service · 01
BOM Engineering Review
We read your BOM (drawings, photos or part-number lists welcome) and return a candidate replacement matrix with lifecycle risk notes, application-dependent validation notes and a sourcing path recommendation.
Candidate replacement matrix
EOL and lifecycle risk notes
Certification & compatibility flags
Sourcing path & lead-time outlook
Service · 02
Cross-Brand Migration Support
For installations running incumbent OEM equipment going EOL, we discuss candidate cross-brand replacement options. All replacements are subject to engineering review and bench validation required before commitment.
From Siemens · Mitsubishi · Omron
From Schneider · ABB · Delta · Allen-Bradley
PLC, HMI, VFD, servo migration paths
Application-dependent validation guidance
Service · 03
Multi-Vendor Component Sourcing
Single intake window for PLC, HMI, VFD, servo, gateway and industrial Ethernet across primary supported brand lines (Kinco, Kemron, USR, 3onedata) and curated third-party sources.
PLC · HMI · VFD · Servo · Gateway · Switch
Standard parts & accessories
Datasheet & certification library
Spare stock program design
Service · 04
Engineering & Commissioning Support
Remote or on-site engineering support for component selection validation, retrofit planning, PLC programming hand-off and commissioning. Scoped per project; not a substitute for the end user's own engineering responsibility.
Component selection validation
Retrofit cabinet planning
PLC code migration support
Remote / on-site commissioning
03 / Who we serve
Built for procurement and engineering teams that need answers, not catalogs.
Five customer profiles repeat across our project intake. Each has a different motivation, but the same need: independent engineering judgment paired with multi-vendor sourcing access.
Profile · OEM machine builders
Designing a new line or upgrading an existing model
You need a PLC + HMI + servo + VFD bundle with the right certifications, predictable lead times and a manufacturer with a lifecycle commitment longer than a single product season.
Profile · System integrators
Quoting a turnkey factory automation project
You need a cross-brand BOM with engineered alternatives to specified incumbent components — for cost optimization, lead-time mitigation or geographic-sourcing risk reduction.
Profile · MRO teams
Maintaining shop-floor equipment with EOL components
You need a form-fit-function-aware replacement candidate that minimizes panel rework and PLC code rewrites, and a spare-stock program to protect against the next EOL surprise.
Profile · Procurement & sourcing
Issuing a quarterly bid for industrial automation parts
You need a vetted Chinese supplier with English-language documentation, traceable certifications and a non-disclosure / non-circumvent posture compatible with your supplier-onboarding requirements.
Profile · Distributors
Expanding catalogue coverage without taking inventory risk
You need a supply partner that can route specific cross-brand candidates and respond to your customer enquiries with engineering documentation suitable for downstream technical buyers.
04 / How we work
A predictable four-step engineering workflow.
From your first inbox message to the engineering reply, the process is intentionally repeatable. No "let us check stock and get back to you" loops.
01Day 0 · Intake
Submit a BOM, drawings or part-number list
You send what you have — BOM file, cabinet drawings, photos of legacy nameplates or a list of part numbers to cross-reference. We acknowledge and confirm scope.
02Day 1 · Engineering review
First engineering reply within 1 business day for most complete submissions
Our engineering team returns a candidate replacement matrix with lifecycle risk notes, certification flags and a sourcing-path recommendation. Complex multi-vendor migrations may scope longer.
03Day 2–N · Validation
Application-dependent validation and, where appropriate, bench validation
For cross-brand migrations: candidate components are bench-tested or sample-validated against your incumbent equipment specifications before commitment. Validation duration depends on application complexity.
04After validation · Supply
Sourcing and shipping from Shenzhen
Selected stocked SKUs may ship from Shenzhen within 2 business days, subject to current availability. Configure-to-order, project-volume and air-versus-sea options are discussed during validation.
05 / Supported brand lines
Four primary supported brand lines — disclosed, not anonymous.
Independence does not mean opacity. We name the partner manufacturers we work with, the categories we source from them and the flagship SKUs so any quote can be traced back to its origin.
Kinco
SSE STAR 688160 · Primary brand line
Kinco Automation — PLC · HMI · Servo · VFD
Motion control and HMI manufacturer with four production bases across China and global marketing centres. Flagship lines we work with: AK840M motion controller, G-series / F-series / M-series HMI, FD-series servo drives, iWMC integrated wheel motors, KC-series VFDs.
Kemron
High-power VFD specialist · Primary brand line
Kemron — High-power variable frequency drives
VFD specialist for pump, fan, conveyor and heavy-duty start-up applications. We work primarily with the KV4500 and KV4800 series for industrial deployments requiring sustained overload capability.
USR
Industrial communication · Primary brand line
USR IoT — CAN gateways and protocol converters
Industrial communication specialist for CAN ↔ Ethernet, Modbus, WiFi and serial conversion. Typical applications: edge data acquisition, legacy panel modernization, MQTT/EtherNet/IP bridging. SKUs include CAN112, CAN114, CAN115, CAN315.
3onedata
Industrial Ethernet · Primary brand line
3onedata — Managed switches and wireless APs
Industrial Ethernet specialist for OT/IT convergence: managed and unmanaged switches, fiber uplinks, ring redundancy, IP30/IP40 enclosures and industrial wireless access points designed for harsh environments.
06 / Positioning
What we are. What we are not.
Independent engineering support is a specific role with specific limits. Disclosing the boundaries early helps the right buyers self-qualify and helps everyone else find a better-fit partner.
What we are
An independent industrial automation engineering & sourcing support partner.
Independent. Vendor-neutral recommendations driven by application fit, not margin tier.
Engineering-led. BOM review, candidate replacement matrix, lifecycle and certification flags.
Multi-vendor. Primary brand lines from Kinco, Kemron, USR and 3onedata; curated third-party sourcing where appropriate.
Migration-aware. Discussion of candidate cross-brand replacements for incumbent OEM equipment, subject to engineering review.
Headquartered in Shenzhen. Within reach of dense China-based supply chains and partner factories.
Documentation-first. English-language datasheets, certification dossiers and traceability provided with each quote.
What we are not
Not a manufacturer. Not an authorized OEM distributor. Not a parts marketplace.
Not a manufacturer of every product listed. We source from third-party brand owners and partner factories.
Not an authorized representative of Siemens, Mitsubishi Electric, Omron, Schneider Electric, ABB, Delta, or Allen-Bradley. We reference these brands for compatibility discussion only.
Not a drop-in replacement guarantor. Cross-brand replacements are subject to engineering review and bench validation required before commitment.
Not a single-brand reseller. Kinco is a primary supported brand line but is not the only path we recommend.
Not a parts marketplace. We engineer first, source second. Catalogs are evidence of capability, not the product.
Not warranting third-party equipment. Original manufacturer warranties remain with their respective owners.
07 / Trust evidence
Verifiable signals over self-claimed superlatives.
We prefer signals that an engineering or procurement reviewer can verify independently: brand-line ownership disclosure, certification scope and reference applications drawn from our partner manufacturer's published materials.
Trust signal · 01
Brand line ownership and corporate status are publicly disclosed
Our primary supported brand line is Kinco Automation, listed on the Shanghai Stock Exchange STAR Market under code 688160. Corporate filings, financial reports and product datasheets are publicly available. Kemron, USR and 3onedata are independently established Chinese manufacturers whose product documentation is published in English.
Trust signal · 02
Certification scope is documented per SKU, not claimed in aggregate
Common certifications across primary brand lines include CE (European Conformity), UL (selected Kinco servo variants), STO (Safe Torque Off per ISO 13849-1 PLd, on selected drives) and SIL3 (selected high-risk drive variants per IEC 61508). Per-SKU certification dossiers are provided with each quote on request. We do not state aggregate certification claims at the company level.
CE
UL
STO · ISO 13849-1 PLd
SIL3 · IEC 61508
Trust signal · 03
Representative Application References from Supplier Partner Materials
The application categories below are representative end-customer deployments of Kinco motion control components as published in Kinco corporate materials and OEM channel references. Listing these reference categories does not imply a direct commercial relationship between Automation Liberty and the named end-customer organizations.
Mobile robotics & AGV / AMR motion stacks — wheel-based and load-bearing platform applications referenced in Kinco mobile robotics product literature.
Logistics & warehouse automation — pallet shuttle, stacker crane and tote-handling applications referenced in Kinco industrial logistics materials.
Packaging machinery — conveyor, cartoner and pick-and-place applications referenced across Kinco packaging-industry case literature.
Medical imaging equipment — frameless motor applications for CT and medical imaging systems referenced in Kinco medical-segment materials, including OEM relationships with global imaging-equipment manufacturers.
Constant-pressure water supply & HVAC — VFD-controlled pump applications referenced across Kemron product literature and field deployments.
Application references above are drawn from publicly available supplier-partner materials. Specific end-customer logos and direct customer testimonials are intentionally not displayed on this page until written end-customer authorization is on file. We prefer to under-claim and let the engineering reply speak.
08 / Frequently asked
Common procurement and engineering questions.
Is Automation Liberty a manufacturer or an authorized distributor?
Neither. Automation Liberty is an independent multi-brand industrial automation engineering and sourcing support partner. We are not an authorized representative of Siemens, Mitsubishi Electric, Omron, Schneider Electric, ABB, Delta, or Allen-Bradley. We reference these brand names for identification, compatibility discussion and migration reference only. All trademarks remain the property of their respective owners.
How quickly do you respond to BOM requests?
We target a first engineering reply within 1 business day for most complete BOM submissions. Complex multi-vendor migrations, cabinet retrofits, or applications requiring bench validation may scope longer. Selected stocked SKUs may ship from Shenzhen within 2 business days, subject to current availability.
Which incumbent OEM brands do you support migration paths from?
We support cross-brand migration discussions referencing equipment from Siemens, Mitsubishi Electric, Omron, Schneider Electric, ABB, Delta and Allen-Bradley. All candidate replacements are subject to engineering review and application-dependent validation. Bench validation is required before final shipment for cross-brand migrations.
Which brand lines do you primarily supply?
Our primary supported brand lines are Kinco (SSE STAR 688160) for PLC, HMI, servo and VFD; Kemron for high-power VFDs; USR for industrial CAN and IoT gateways; and 3onedata for industrial Ethernet switches and wireless access points. We also source standard parts and accessories through curated third-party channels.
Where is Automation Liberty located and how do you support customers outside China?
Automation Liberty is headquartered in Shenzhen, Guangdong, China. We support customers worldwide through partner manufacturer networks, including Kinco's marketing centres in the US, Germany and India. Documentation and customer service are provided in English and Chinese.
Send the BOM. Take the engineering reply. Decide from there.
Submit a BOM, the EOL part numbers you are trying to replace, or a list of components to cross-reference. We target a first engineering reply within 1 business day for most complete submissions. No commitment required to start the conversation.
Automation Liberty is not the manufacturer of every product listed on this site. We are an independent multi-brand industrial automation engineering, migration and sourcing support partner. Third-party brand names and trademarks — including Siemens, Mitsubishi Electric, Omron, Schneider Electric, ABB, Delta and Allen-Bradley — are used for identification, compatibility discussion and migration reference only. All trademarks remain the property of their respective owners. Automation Liberty is not an authorized representative of these brands unless specifically stated in writing. Cross-brand component compatibility is subject to engineering review and bench validation required before commitment. All product specifications and certifications are subject to change by the respective manufacturer. Application references on this page are drawn from publicly available supplier-partner materials and do not imply direct commercial relationships with named end-customer organizations.